My best work combines careful observation and craft, translating insights into clear and effective visual communications.

I look for cues that reveal how a brand is actually perceived, then convert those insights into identities, narratives, and content that are both thoughtful and effective. I’m skilled at turning technical or dense information into clear, engaging communication—a strength I’ve proven in government, healthtech, cybersecurity, digital fabrication, and SaaS.

Across all of these areas, the throughline is consistent: I help organizations move past inherent hurdles of complexity so they can inform and persuade audiences accurately and effectively.

About Me & My Why

I grew up in upstate New York and was drawn out west to Utah for my first job out of college. It was a great opportunity and I couldn’t say no to the Wasatch mountains once I saw them, so I packed a U-Haul and moved. I eventually met my wife there and found my way back home to New York to raise our family.

To me, brand is a higher level of communication. I’ve never been interested in branding as a practice in fiction or spin. It’s an extension of some of the oldest, most human responsibilities we have: making meaning, creating shared understanding, and earning trust.

It’s how we make sense of the world, how we relate to one another, and how organizations convey who they are.

This core belief informs all of my work.

Whenever I create anything, I always challenge myself with one question: “Who is actually going to care about this?”

Expertise

Branding & Design

I’m drawn to brands that need clarity and alignment, especially during moments of growth or change. The goal is always the same: bring shape, confidence, and consistency to the way a business shows up in the world.

Presentations

Presentations are storytelling tools. I focus on pacing, hierarchy, and the small details that elevate the whole experience. Good presentations move ideas and people.

Marketing Comms

I translate abstract or complex ideas into communications that cut through. I aim to help organizations sharpen or expand their narrative, crafting it for each channel, and delivering it with consistency.

Infographics

I find the underlying logic first, then design a way for people to grasp information quickly. My infographics balance precision with simplicity and help people understand statistics and concepts in a memorable way.

Event Graphics

Events are where brand, storytelling, and logistics all meet, and I enjoy that mix. Programs, wayfinding, signage, collateral, and all the details that shape how people perceive a brand in space. The result should feel intentional and aligned.

Culture

I also work on the internal side of brand. I’ve built programs, onboarding experiences, and shaped internal narratives that help employees understand the mission and see their role in it. Culture isn’t something you announce; it’s something that gets built over time with intention.

Collaboration

121 Ventures
AccessData
Alchemy Salon
AngioDynamics
Aperture Retreat
BankSupplies.com
C7 Reclaimed Lumber
Celsius
Choice Physical Therapy
Classic Country
Clearview Intelligence

Delaney Corporate Services
DeskSpace
Dialog Retreat
Dibble Equipment
East Rock Capital
Fuger Consulting
Halstead Media
HEAL Utah
HiredScore
Holt Street Holdings
Hope7

Inter Astra
Lanie’s Restaurant
LFC-Albany
Michael’s Banquet House
Mindful Meals To Go
New York State
Plug Power
Rick Sherwood Marketing
River Street Beat Shop
Six Pillars Health
Sohn Conference Foundation

SOL Solutions
Standard Steel
Summit: IVF
Syntricate Consulting
Team CymruUnitedLex
University of Utah
Utility Construction Specialists
Veterans2Work
Viewpoint Ventures

VyvWaterford Public Library
Wright Architectural Millwork